NEW SWARMS
How might we show users new content?
First, we created designs to notify users about new questions asked on-platform. I explored various colors, hierarchies, headers, and layouts, particularly the banner design.
![](https://cdn.prod.website-files.com/6074255a66108b44e9cca9ef/6255d09fca64b5773a4e774b_Screen%20Shot%202022-04-12%20at%2011.18.39%20PM.png)
![](https://cdn.prod.website-files.com/6074255a66108b44e9cca9ef/6255d01dfc5fa507d06e08d0_Screen%20Shot%202022-04-12%20at%2011.06.47%20PM.png)
After receiving feedback in design reviews, I decided on a simple layout that would direct users to the central Call to Action ("View on Swarm") and a banner that would adapt to both light and dark mode in emails.
I also called users by name, added our little Catbee mascot, and highlighted the profile photos of Swarm authors in order to make the email feel more human and friendly.