Product-obsessed founder, software engineer, and digital designer.

I bring opinionated ideas to life with research, design, and engineering.

Swarm Notifications

Strategically nudging top talent back on-platform

The NYUAD Design Journal

Tracing 10 years of design, digitally and online

A New Home for Nextpay

Funnelling MSMEs to a new way to pay

Habi: Be Better Together

Partner up for idiot-proof habit check-ins

THE DESIGN BLOG

What I Learned from Interning at a Startup at 17
Why UX theory will fail in the real world
Grow your Design Career: Tips from Top-tier Designers
One must imagine Sisyphus happy
Writing Better UX Copy
Lessons from Being A User Interview Noob
See more →

I craft products that speak for themselves.

I take pride in solving the right problems, defining strong identities, and building quickly, iteratively, and meticulously.

WEB DESIGN + DEV

The Digital Design Archive

CASE PITCH

L'Oreal Room

STARTUP ADVENTURE

Starting Schwap

CASE CHAMPION

Swirl for Creators

GRAPHIC DESIGN

Branding & Illustration

WEB DESIGN

The Gazelle Redesign

NEW MEDIA

Projects in Interactive Media

WEB DESIGN & DEV

Introducing Scalambra

COMMUNITY, WEB DESIGN & DEV

User Experience AD

WEB DESIGN + DEV

Gifting Substans

VIDEO GAME

Find GPTrue Love

VISUAL ESSAY

Collecting

LIKE WHAT YOU SEE?

Let's work together!
Reach me via email, Twitter, or LinkedIn. 

made with <3 by pauline wee